A DOUBLE LIFE II

The 2nd Art Exhibition by Creative Professionals

Dates:	Nov 17 - Dec 2, 2012
Opening:	Nov 17 - Dec 2, 2012 (Sat.). 14:00
Venue:	SOHO Century Plaza, Shanghai 288 Xiangcheng Rd., Pudong Shanghai (by Century Avenue - Century Avenue Station for Lines 2/4/6/9)
Organizer:	WELOVEAD
Sponsor:	SOHO China
Curator:	Mido Xu \| WELOVEAD
Participating artists:	Awoo Lai \| ECD \| BBDO SH Fan Ng \| ECD \| Saatchi & Saatchi SH Andrew Lok \| Co-founder \| Civilization Forest Young \| GCD \| Saatchi & Saatchi SH Jody Xiong \| GCD \| Leo Burnett SH Yan Chay \| GCD \| TBWA SH Thomas Zhu \| GCD \| Ogilvy SH Handsome Wong \| ACD \| Y&R SH Huang Haibo \| ACD \| Saatchi & Saatchi SH + Ouyang Wenbin Koko Huang \| Group Head \| Ogilvy SH Martin Ding \| Group Head \| BBDO SH Jie Jie Huang\| Group Head \| Y&R SH Phoebe Liao \| Sr. Art Director \| Ogilvy SH Yin Yin Wu \| Sr. Copywriter \| Y&R SH Jack Xuan \| Art Director \| Ogilvy SH Sam Shan \| Copywriter \| Ogilvy SH Adam Taylor \| Photographer \| Australia Akim Zerouali \| Art Director \| Y&R \| France Henry Brimmer \| Professor of Advertising, Michigan State University \| United States Michael Korte \| Photographer \| Germany Miloushka Bokma\| Photographer & Artist \| Netherlands

With SOHO Space, find space of yours;
With SOHO Space, build space of yours;
With SOHO Space, create space of yours;
With SOHO Space, show space of yours.

It is a physical space, and a psychological space as well. There is physical distance within physical space. Not hard to understand this. What about psychological distance? The distance from you to the world, or to the surroundings, or to the other people, or even to yourself.

Is your face getting obscure, when walking in streets and people that is getting faster and faster?
Are you getting suffocated in such living and working environments?
Let's keep neither calm nor restless.
Let's keep create the SOHO Space from your own space.
Let's make a distinguishable YOU from your obscure identity.

For ourselves
For others
For internationality
For self-preservation
For rights
For duties
For helping, for protecting, for pacifying and for supporting
For being helped, for being protected, for being pacified and for being supported
For friendship and for family
For love and being loved
For crossover
For culture
For faith
For creativity
For success and for failure
For connecting, collaborating and progressing
For reliability
For distance
For no distance
For space
For out of space